Turn your selfcare routine into a self-love experience...

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Who's Elle?

Born in NYC, the beauty bug bit Elle in 2008 beginning with her creating natural hair and skin products for her sensitive skin due to pregnancy. She tried to start her business endeavors but was geared in a different direction by the people around her. Years later, when she got laid off from her corporate job she finally signed up for Empire beauty school in 2016 and is now a licensed cosmetologist. She is multi-faceted not only with her hands but with skills like quick learning and keeping an optimistic attitude. All attributes to her being the BOSS she is and will become. Created by Elle Pridgen, By The Ounce is an extension of her. She is committed to teaching women self love by investing in their self care. She is an ambitious entrepreneur with a thirst for knowledge and a passion for helping people - it is this love and passion that she bottles into every product.